Friday, January 19, 2007

Quick Search Engine Optimization Check List

This article provides a list of quick do-it-yourself search engine optimization tips.

1. Capitalize
Google keeps capitalization information and capitalized keywords are given slightly more weight. Go over all page elements and capitalize the keywords, wherever applicable. Capitalize your titles, alt image tags, anchor title tags, anchor texts etc.

2. Write your Alt Image Tags
Don't leave an image without an alt image tag. Use your keywords in the alt image tags. Capitalize. Check your site all over for images without alt tags.

3. Write your Anchor Title Tags
All your links should use anchor title tags with keyword rich descriptions. Links should be written as:
keyword rich anchor text

4. Use simple Text Navigation
Search engines don't recognize text on images. Use keyword rich text links for navigation.

5. Rewrite your Anchor Texts?
On page links with your keywords increase the relevancy of the page the links are placed on. If you have a page about colon cancer, use links such as "Colon Cancer Info", "About Colon Cancer", "Colon Cancer Articles".

6. Bold your Keywords
Wherever applicable, bold your keywords. Bolded on page text carries more weight. Note: bolded links don't help.

7. Rework your Title?
If you page targets a short keyword phrase, use two instances of your keywords in your page title. That will help a lot.
8. Use more Keyword Phrases
Think about including more keyword phrases throughout your page. Use direct phrases, because they carry a lot more weight. Example: use "Search Engine Optimization" instead of "Search Engine …some words.. Optimization".

No comments: